The dating feature is likely to be a free service, challenging services such as Match-owned Tinder, which has been rolling out premium, paid features, according to Jefferies analyst Brent Thill.
"It's the first real meaningful competitor," Thill told CNBC's "Power Lunch" following the announcement. Match CEO Mandy Ginsberg echoed the confidence, saying the company was "flattered" Facebook was entering the space.
I know it’s tough out there, and I know, it’s easier for men than women. Take it for what’s it worth -- free advice from one on the other end. First, ignore any overture that isn't polite and genuine and well-written. That's just some lazy slob who probably can’t write or has decided you are not worth the time to write. Second: Put some honest effort into picking your pictures. If you can't take or own three nice, normal pictures of yourself, then either you have no friends or you’re just lazy or you don't care. I auto skip anyone with only one picture no matter how beautiful. Also be honest -- don’t post pictures that will disappoint in real life. Don't put up three photos where you look great and one photo where you look like you slept with pigs in a haystack the whole night with the caption..." I slept in a haystack all night!
Which is why -- I have a sister after all -- I want to be honest about what works and what doesn’t from a guy who genuinely likes women. I skip anyone whose photo is of them standing in the bathroom shooting themselves in the mirror with their i Phone. When people see you in person they should be thinking that you are as lovely as your picture -- or even lovelier. "I think its cool (sort of) you slept in a hay stack, but if you look like crap in the picture, I'm going to assume that you will look like crap if we ever end up in the haystack together. Do not write “I am a sexually confident woman” unless you want to be with guys who are submissive or guys who think they are more sexually confident and can’t wait to show you. Write what YOU want, not what you think someone else wants.
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Facebook for months has been dealing with the fallout of the Cambridge Analytica data leak and questions of user privacy — a firestorm set off by reports that an app developer mishandled sensitive user information.
The opt-in feature will match users specifically with people they aren't already friends with.
Facebook users can build a dating profile — which friends won't be able to see.
I put in a complete weekend taking a look at photos!
All that you do is have a look at photos of individuals and say regardless of whether you see them desirable or otherwise not.
It's not focused on a youthful, more superficial demographic such as app-based Tinder.